Cambodia and SE Asia – are they in your market expansion strategy?

Many companies look at SE Asia as potentially high growth markets that also offer a good regional foothold for expansion. Singapore, KL, and HK are usually in the mix, as well as Vietnam.

But some companies are looking for greater commercial advantage and growth and have identified Cambodia as a potential market and location.

I’ve been working with MRTS Consulting Ltd and Phoung Vuthy, a leading market research firm in Cambodia, to help companies thoroughly ground their Cambodia market entry strategy with solid research. Doing this helps them:

- Articulate their business and market objectives

- Qualify and quantify the opportunity

- Identify, analyse and mitigate the risks

Even in the current world situation, medium term business expansion plans are just as important as before, if not more so.