Phil ToddJul 3, 20202 minWhat are the 2020 challenges of becoming a Smart City?Andrew Parkin-White explores the challenges facing would-be smart cities in 2020. There continues to be significant hype surrounding...
Phil ToddJun 25, 20205 minCOVID-19: Your segmentation and modelling is now out of date.A collaborative article originally on LinkedIn by Phil Todd and Ailsa McKnight COVID-19 has been the single biggest accelerator of change...
Phil ToddJun 23, 20201 minUnderstand your customers challenges!A client asked about some research to help underpin their upcoming marcomms program last year. They wanted more insight into where their...