Small Business Posts

Phil Todd

Customer Research: Using market research to win with customers

Research needs – what can customers tell you? Your customer base is an invaluable source of insight. Use it wisely! Decide what and why....

Phil Todd

Competitor Research: Using market research to win in your Competitive Environment

Competitive positioning – what are your business objectives? The start of any research is to understand where you want the business to...

Phil Todd

Market research checklist! How to research product pricing.

Pricing is a key component in your product strategy. It is just one component of a product or business plan. Price says a lot, so its...

Phil Todd

Winning research proposals!

Running any research business is inherently risky and stressful and there are many online resources that cover the business planning...

Phil Todd

Take action now to find hidden opportunities

Companies are making huge efforts right now to identify new opportunities. What are they looking for? - Competitive advantage - Gaps in...

Phil Todd

Are you looking at ADJACENT Markets for your products and services? If not why not?

We often think about looking at new markets – brand new product or geographic markets which require significant research and validation. ...

Phil Todd

Time for marketing

The market is quiet, leads are thin, so do you do nothing? No. Now is the time to lean forward, and get on with marketing and...

Phil Todd

Are you sitting back or sitting forward?

Are you sitting back or sitting forward? The market is quiet, leads are thin, so do you do nothing? No. Now is the time to lean...

Phil Todd

The freelance and small business roller-coaster

This is the last year of my life since starting my own freelance business, a decision made by circumstance rather choice, but you know...