Phil ToddOct 12, 20202 minCustomer Research: Using market research to win with customersResearch needs – what can customers tell you? Your customer base is an invaluable source of insight. Use it wisely! Decide what and why....
Phil ToddOct 5, 20202 minCompetitor Research: Using market research to win in your Competitive EnvironmentCompetitive positioning – what are your business objectives? The start of any research is to understand where you want the business to...
Phil ToddSep 28, 20202 minMarket research checklist! How to research product pricing.Pricing is a key component in your product strategy. It is just one component of a product or business plan. Price says a lot, so its...
Phil ToddAug 26, 20202 minWhat do young consumers in Cambodia market spend their money on in 2020?MRTS Consulting and market research consultant Phil Todd have designed a research survey to find out using data from a brand new online...
Phil ToddAug 11, 20201 minThe end of ‘G’ ?So, 5G is here, and hype about 6G is starting already. Terabyte speeds, supporting a Blade Runner type world (if that’s your thing!). But...
Phil ToddAug 10, 20201 minTechnology changes things more slowly than you think. Some things change, and some things don’t. How many times do you see a sci-fi film that gets the dates wrong. We pass those fiction milestones milestones, and the world is largely...
Phil ToddAug 4, 20202 minPopulation demographics: a wakeup call for Smart City strategy Changing demographics Smart City planning is often built around IT, technology capabilities and business cases. But the recent wake-up...
Phil ToddJul 13, 20201 minSmart City strategy in the post COVID-19 eraThe historic approach to smart city solutions doesn’t work well. To respond to new demands in the COVID and post-COVID era, cities can’t...
Phil ToddJun 25, 20205 minCOVID-19: Your segmentation and modelling is now out of date.A collaborative article originally on LinkedIn by Phil Todd and Ailsa McKnight COVID-19 has been the single biggest accelerator of change...
Phil ToddJun 23, 20201 minUnderstand your customers challenges!A client asked about some research to help underpin their upcoming marcomms program last year. They wanted more insight into where their...
Phil ToddJun 23, 20201 minTelco research - small business service packageA client asked about research to develop some new ideas for business telecoms services last year. They wanted some ideas for services...
Phil ToddJun 11, 20201 minTake action now to find hidden opportunitiesCompanies are making huge efforts right now to identify new opportunities. What are they looking for? - Competitive advantage - Gaps in...
Phil ToddJun 10, 20201 minCambodia and SE Asia – are they in your market expansion strategy?Many companies look at SE Asia as potentially high growth markets that also offer a good regional foothold for expansion. Singapore, KL,...
Phil ToddMay 27, 20201 minSuccessfully manage your fieldwork partnerFinding the market research partner for your project is not always straight forward. There are many factors to consider, some of which as...
Phil ToddMay 26, 20201 minExpert PanelExpert Panel !! Many thanks to KCL Institute of Management & Technology for inviting me to the expert panel webinar with Dr Sonia Singh...
Phil ToddMay 26, 20203 minCreate world class high impact thought leadership Create world class high impact thought leadership to help drive your business and establish your personal and company credentials as an...
Phil ToddMay 22, 20201 minYou need new KPIsYour business needs to change to survive. You need new KPIs. Seems to me business has three big new challenges ahead: - Businesses need...
Phil ToddMay 13, 20201 minThinking about Market Entry? Here’s what you need to know. There’s always a need to think about your business strategy, and that may involve thinking about the geographic markets you sell into. So...
