Customer Research: Using market research to win with customers
Research needs – what can customers tell you? Your customer base is an invaluable source of insight. Use it wisely! Decide what and why....
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Phil Todd
- Oct 5, 2020
- 2 min
Competitor Research: Using market research to win in your Competitive Environment
Competitive positioning – what are your business objectives? The start of any research is to understand where you want the business to...
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Phil Todd
- Sep 28, 2020
- 2 min
Market research checklist! How to research product pricing.
Pricing is a key component in your product strategy. It is just one component of a product or business plan. Price says a lot, so its...
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Phil Todd
- Aug 26, 2020
- 2 min
What do young consumers in Cambodia market spend their money on in 2020?
MRTS Consulting and market research consultant Phil Todd have designed a research survey to find out using data from a brand new online...
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Phil Todd
- Aug 11, 2020
- 1 min
The end of ‘G’ ?
So, 5G is here, and hype about 6G is starting already. Terabyte speeds, supporting a Blade Runner type world (if that’s your thing!). But...
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Phil Todd
- Aug 10, 2020
- 1 min
Technology changes things more slowly than you think. Some things change, and some things don’t.
How many times do you see a sci-fi film that gets the dates wrong. We pass those fiction milestones milestones, and the world is largely...
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Phil Todd
- Aug 4, 2020
- 2 min
Population demographics: a wakeup call for Smart City strategy
Changing demographics Smart City planning is often built around IT, technology capabilities and business cases. But the recent wake-up...
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Phil Todd
- Jul 13, 2020
- 1 min
Smart City strategy in the post COVID-19 era
The historic approach to smart city solutions doesn’t work well. To respond to new demands in the COVID and post-COVID era, cities can’t...
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Phil Todd
- Jun 25, 2020
- 5 min
COVID-19: Your segmentation and modelling is now out of date.
A collaborative article originally on LinkedIn by Phil Todd and Ailsa McKnight COVID-19 has been the single biggest accelerator of change...
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Phil Todd
- Jun 23, 2020
- 1 min
Understand your customers challenges!
A client asked about some research to help underpin their upcoming marcomms program last year. They wanted more insight into where their...
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Phil Todd
- Jun 23, 2020
- 1 min
Telco research - small business service package
A client asked about research to develop some new ideas for business telecoms services last year. They wanted some ideas for services...
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Phil Todd
- Jun 11, 2020
- 1 min
Take action now to find hidden opportunities
Companies are making huge efforts right now to identify new opportunities. What are they looking for? - Competitive advantage - Gaps in...
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Phil Todd
- Jun 10, 2020
- 1 min
Cambodia and SE Asia – are they in your market expansion strategy?
Many companies look at SE Asia as potentially high growth markets that also offer a good regional foothold for expansion. Singapore, KL,...
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Phil Todd
- May 27, 2020
- 1 min
Successfully manage your fieldwork partner
Finding the market research partner for your project is not always straight forward. There are many factors to consider, some of which as...
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Phil Todd
- May 26, 2020
- 1 min
Expert Panel
Expert Panel !! Many thanks to KCL Institute of Management & Technology for inviting me to the expert panel webinar with Dr Sonia Singh...
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Phil Todd
- May 26, 2020
- 3 min
Create world class high impact thought leadership
Create world class high impact thought leadership to help drive your business and establish your personal and company credentials as an...
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Phil Todd
- May 22, 2020
- 1 min
You need new KPIs
Your business needs to change to survive. You need new KPIs. Seems to me business has three big new challenges ahead: - Businesses need...
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Phil Todd
- May 13, 2020
- 1 min
Thinking about Market Entry? Here’s what you need to know.
There’s always a need to think about your business strategy, and that may involve thinking about the geographic markets you sell into. So...
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