Customer Research: Using market research to win with customers
Research needs – what can customers tell you? Your customer base is an invaluable source of insight. Use it wisely! Decide what and why....
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Competitor Research: Using market research to win in your Competitive Environment
Competitive positioning – what are your business objectives? The start of any research is to understand where you want the business to...
Market research checklist! How to research product pricing.
Pricing is a key component in your product strategy. It is just one component of a product or business plan. Price says a lot, so its...
What do young consumers in Cambodia market spend their money on in 2020?
MRTS Consulting and market research consultant Phil Todd have designed a research survey to find out using data from a brand new online...
The end of ‘G’ ?
So, 5G is here, and hype about 6G is starting already. Terabyte speeds, supporting a Blade Runner type world (if that’s your thing!). But...
Technology changes things more slowly than you think. Some things change, and some things don’t.
How many times do you see a sci-fi film that gets the dates wrong. We pass those fiction milestones milestones, and the world is largely...
Population demographics: a wakeup call for Smart City strategy
Changing demographics Smart City planning is often built around IT, technology capabilities and business cases. But the recent wake-up...
Smart City strategy in the post COVID-19 era
The historic approach to smart city solutions doesn’t work well. To respond to new demands in the COVID and post-COVID era, cities can’t...
COVID-19: Your segmentation and modelling is now out of date.
A collaborative article originally on LinkedIn by Phil Todd and Ailsa McKnight COVID-19 has been the single biggest accelerator of change...
Understand your customers challenges!
A client asked about some research to help underpin their upcoming marcomms program last year. They wanted more insight into where their...
Telco research - small business service package
A client asked about research to develop some new ideas for business telecoms services last year. They wanted some ideas for services...
Take action now to find hidden opportunities
Companies are making huge efforts right now to identify new opportunities. What are they looking for? - Competitive advantage - Gaps in...
Cambodia and SE Asia – are they in your market expansion strategy?
Many companies look at SE Asia as potentially high growth markets that also offer a good regional foothold for expansion. Singapore, KL,...
Successfully manage your fieldwork partner
Finding the market research partner for your project is not always straight forward. There are many factors to consider, some of which as...
Expert Panel
Expert Panel !! Many thanks to KCL Institute of Management & Technology for inviting me to the expert panel webinar with Dr Sonia Singh...
Create world class high impact thought leadership
Create world class high impact thought leadership to help drive your business and establish your personal and company credentials as an...
You need new KPIs
Your business needs to change to survive. You need new KPIs. Seems to me business has three big new challenges ahead: - Businesses need...
Thinking about Market Entry? Here’s what you need to know.
There’s always a need to think about your business strategy, and that may involve thinking about the geographic markets you sell into. So...