Phil ToddOct 12, 20202 minCustomer Research: Using market research to win with customersResearch needs – what can customers tell you? Your customer base is an invaluable source of insight. Use it wisely! Decide what and why....
Phil ToddOct 5, 20202 minCompetitor Research: Using market research to win in your Competitive EnvironmentCompetitive positioning – what are your business objectives? The start of any research is to understand where you want the business to...
Phil ToddSep 28, 20202 minMarket research checklist! How to research product pricing.Pricing is a key component in your product strategy. It is just one component of a product or business plan. Price says a lot, so its...