Customer Research: Using market research to win with customers
Research needs – what can customers tell you? Your customer base is an invaluable source of insight. Use it wisely! Decide what and why....
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Phil Todd
- Oct 5, 2020
- 2 min
Competitor Research: Using market research to win in your Competitive Environment
Competitive positioning – what are your business objectives? The start of any research is to understand where you want the business to...
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Phil Todd
- Sep 28, 2020
- 2 min
Market research checklist! How to research product pricing.
Pricing is a key component in your product strategy. It is just one component of a product or business plan. Price says a lot, so its...
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